Joe Paquet’s July Email Newsletter

Joe Paquet is a fine artist that works and teaches in St. Paul Minnesota. I build his first website for him back in 2006. He’s an amazing traditional landscape oil painter who has refined his techniques and skills over a lifetime of observing nature.

The internet does not occur in nature. Joe was reticent to move into the online world at first. But I kept offering ideas and suggesting ways that we could expand his business. ‘Just the website for now’ he would say, a few years ago he finally gave in and let me build a newsletter campaign for him.

In a very short time, Joe saw amazing results from the newsletters and they have become the central cornerstone of his business promotion. His new paintings appear in the email newsletter first, then Facebook and finally the website. This pattern rewards people who sign up for the newsletter by giving them the first view of the painting. We also promote his upcoming workshops and classes in the newsletter. The last item is always a sold painting and that’s the best part, his sales are up and the classes fill quickly. The number of people signed up to receive the emails has doubled several times and the open rate is an astounding 70%. If you would like to see how an email campaign can help your business, please contact me and I can answer any of your questions.

Joe Paquet has been featured in the Washington Post Sunday Magazine, The Artist’s Magazine, American Artist, Southwest Art and Plein Air Magazine. Paquet’s awards include both Artist’s Choice and Collector’s Choice from The 2007 Laguna Beach Plein Air Invitational as well as the 2008 Alden Bryan Memorial Prize from The Salmagundi Club of New York, the First Place in Landscape from the Richeson 75: Artist’s Choice Competition and The Edgar Payne Award for best Landscape at the 97th Annual Gold Medal Show at the California Art Club. Paquet is a Signature Member of The Plein Air Painters of America, The Salmugundi Club and an Out-of-State Artist Member of The California Art Club.

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