Mitch Rossow, Designer, Artist, Geek
So what all do you do? — a phrase I hear pretty often. The simple answer is Web Design & Photography. I grew up in a print shop, back in the days of ‘camera ready offset printing’ before the Macintosh changed the world, everything was done by assembling elements on a blue-lined board with wax then shooting it. I worked a darkroom and in third grade, I set headlines with a wacky little machine called a Strip Printer, but I digress. I grew up in design & photography and this apple hasn’t rolled far from the tree. How many people do you know with an Art Degree who took advanced calculus & 500-level philosophy classes?
Technology has changed and I love it. I’m a geek, I always want to know what’s next and have skeptical eye for the dumb stuff too. I was working in CSS before anyone else and I fell madly in love with WordPress in 2007 and never looked back. Remember Adobe Flash? I never used it and never had a kind word for it. I have a fondness for books and Flash was video poking its nose under the tent and not in a good way. I always am thinking about how to share information and educate — structure, form and clarity. Speaking of clarity, while building a website for an artist, I developed an obsessively exacting system for photographing oil paintings without glare. something that turned out to be so effective that I upgraded to a 36-megapixel camera (the best Nikon makes) and now shoot for dozens of other artists.
My main focus is building ‘responsive’ websites using WordPress and a collection of reliable tools & elements. My years of design, writing and photography provide me the real-world footing to complete the projects and deliver successful results to my clients. This isn’t a side gig or something I do because I want to play with technology. I love what I do, surfing the edge between art and technology.
‘One hand for you and one hand for the ship’ — you can’t reach forward without a firm grasp on reality and your base. As new technologies and opportunities coma along, I evaluate them based on what is good for my clients. Return on Investment. You grow, I grow. The wild free world of the internet is an amazing place, the free market in all its glory, but without an honest strong footing in reality of who and what you are, it can be unnecessarily risky. New tools improve effectiveness but authenticity and clarity of purpose remain constant.